In your quest to find the perfect anti wrinkle firming cream you have most likely discovered that most products hardly work as advertised, or not at all. It is surprising to discover that the majority of wrinkle creams on store shelves include harsh chemical ingredients which mask wrinkles and are very harsh to the skin.

Each year in the United States millions of dollars are spent on anti wrinkle firming creams and hundreds of thousands of cosmetic surgeries were performed on desperate people wanting to look younger. With such demand for products that turn back the clock, we can be easily misled by companies looking to take advantage of desperate people.

Try to avoid the hype of the latest products and carefully read the product labels to see what are the actual active ingredients. Be sure to choose only those things that are made up with natural ingredients that come from such things as flowers, plant extracts, seeds, water and other natural sources.

Many of the best-selling anti wrinkle firming creams simply fill out or cover wrinkles temporarily, are largely alcohol-based and have a tendency to dry the skin and increase wrinkles.

So in fact, many products are counterproductive, and even worse, can actually hurt your skin rather than providing you healthier and younger looking skin.

Be sure to look for products which include vitamins, as these are a very important part of any anti-aging cream. In addition, your skin needs to regenerate cells and to produce collagen naturally.

What causes the skin to wrinkle is a lack of collagen and elastin which enable the fibers of your skin tissue to stay firm and elastic.

The aging process is complex and is not simple to slow down. Natural skin problems are only one piece of the puzzle. A general lack of care for our body is another big cause. Such things as too much sun, insufficient vitamins, junk food intake and even dehydration can cause skin damage over time.

Just be sure when you are searching for the best anti wrinkle firming cream that you look for products made up of natural ingredients, which are rich in antioxidants, helping with the production of collagen and elastin.